• ULFAT Unplugged
                                                                    ULFAT UNPLUGGED
                                                                   “For the Love of Music”
When the two powerhouses of talent Abhijit and Rupali were introduced to each other at a music session in the last quarter of 2014, little did they know that they would join hands shortly to begin a fascinating journey creating soulful music with a difference. Over their discussions they soon discovered their compatible choices in music and found the common creative streak very inspiring. Their dream to experiment with music seemed an achievable reality and the duo band ULFAT Unplugged was born to create music of the soul.
ULFAT commenced its professional work in the second half of 2015. The first music video Samjhawan Unplugged was released worldwide on their Official YouTube Channel in 7th of Jan 2016 and reached a staggering 10K plus views within just first four weeks of upload. This overwhelming response from the esteemed viewers and subscribers for a relatively new channel proved Ulfat's music had touched the right chords of all listeners. By the third quarter of 2019, the views had comfortably crossed 430K and is still counting.
The same success story was repeated in subsequent releases like “Jo Bheji Thi Dua, Tomar Khola Hawa, Hothon Se ps Chhu Lo Tum, Tera Chehra, Phir Le Aya Dil, Pehla Nasha and Zara Zara - Broken Angel Mashup”.
Today the Overall Channel Viewership is reaching 6 Milion and the Channel Subscription Base is touching 30K. This consistency proves that ULFAT has arrived and is here to stay.
As on date the channel already has 50 releases to its credit. The ULFAT team has put in passionately aggressive and dedicated efforts and believe in well planned systematic, structured quality projects. There are over 100 videos under finalization stage for sequential release over the next couple of years, a huge inventory which will showcase the innovative creativity of the band. This will also include some of its own compositions with lyrics and music straight from the heart.
While Abhijit and Rupali are the Founder - Director & CEQ, YouTuber & YouTube Creator of UAE, Playback Singer / Music Director, Music Coordinator / Executive Entertainment Producer at ULFAT Unplugged Entertainment Private Limited, the ULFAT team today can boast of the best of talents on the panel in terms of its own music direction team, social media management and marketing team, audio and video production team of India (Awarded as the No.1 YouTuber by YouTube in the year 2016 in India) and has a strong presence on social media platforms like Facebook, Twitter, Instagram, Google+, Snapchat, Soundcloud, Reverbnation, Songtradr, Vimeo, Linkedin etc. The FB page of ULFAT Unplugged has over 145K plus dedicated fans and followers from across the globe and the family is growing every second, a unique achievement of being the only group in music and entertainment category in the UAE to have reached this milestone within just 22 months since its inception, which in itself is a commendable milestone for a relatively new channel.
ULFAT is making its entry into the App Market soon and many Brand New Social Media Activities are in the pipeline.
Besides numerous live in concert performances, ULFAT regularly does live FB sessions with huge viewer engagement.
ULFAT is the only YouTube channel in the UAE to have performed in YouTube Live Sessions which is a totally new feature on YouTube restricted to top brands.
ULFAT has regular LIVE performances on YouTube in the form of Live In Web Concerts and Talk Shows. The channel also provides a significant platform for promoting New Talent by featuring various artistes as part of these LIVE shows in a humble effort to give back to the entertainment fraternity.
The channel presently features cover songs as well as original compositions.
Team ULFAT also manages a Facebook Forum titled Dubai @ Entertainment Hub which is already around 3200 members strong and still growing with noteworthy engagement across the board.
Work is ongoing for new projects with ULFAT’s own lyrics, composition and music arrangement.
ULFAT has been approached by some international musicians and top brands to work on a health project in support of children worldwide who are traumatized or affected by natural disasters. Compositions by ULFAT for this noble cause are in the final stage and due for release shortly.
ULFAT has also entered into the territory of film production and has been the BRAND PARTNER in production of two Bengali short films in collaboration with a Renowned Production House.
ULFAT is presently engaged in doing the Music score n Title Track Composition including playback for an upcoming short film which is due for release shortly.
ULFAT today has a sizable fan club spanning across the globe who eagerly await each music release and updates on their activities. The journey has just begun and the tireless efforts to bring quality music to you will continue. Just stay tuned with ULFAT and be a part of this exciting and enriching journey.
                                                    ULFAT Unplugged - #for the love of music
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